
Dear Friend,
I wanted to get this to you right away.
Now, more than ever before, is the time to take action.
Every business, globally, is being affected by coronavirus.
If you sell goods or services offline you may have seen your revenue decimated overnight…
If your business is based online you may have actually experienced a rise in sales…
These are unprecedented times.
But the reason you’re here, reading this, is because you already know that creating an online course is something you should be doing right now.
You saw the amazing potential before the current crisis took hold and you had it on your list of things to action.
Now is the time to do this.
The global eLearning market hit $165.1 billion in 2015 (Orbis Research). By 2022 it’s expected to surpass $275 billion, followed by $325 Billion (£265 billion) in 2025 (Research and Markets).
With the current coronavirus lockdown, I confidently predict this exponential growth to increase even more rapidly.
More people than ever before are now at home looking for new, constructive ways to pass the time and improve themselves (and prosper, however they can)…
They’re looking for ways to:
– Develop new skills during the lockdown – From interior design, accounting, cookery, web design, photography…
– Stay fit and healthy – Online yoga classes, cross-fit, dance, weight loss, gardening…
– Keep mentally active – Meditation, mindfulness, life coaching, education…
– Improve their income potential – Marketing, coding, social media, leadership training, assertiveness training and more…
Those are just a handful of examples.
The reality is you can create a course on virtually any subject if the demand is there (and I’ll show you some easy steps you can use to identify if there’s demand).
I know because I’ve helped people set up six and seven figure courses on everything from financial trading to bookselling on Amazon.
I launched my own business in the midst of a recession and went on to generate over £32 million!
Right now you have the gift of time to do this
Yes, the current stay-at-home measures are restrictive.
We will all have to find new ways to adapt and thrive.
But this is also THE best opportunity we’ve ever had, or will likely ever have again, to do this.
If you’re now unable to work on other projects until the lockdown is lifted, this is the perfect time to make this your priority…
If you travelled to and from work every day previously, that commuting time is now freed up for you to focus on this…
If you’re self-employed this is without doubt the most rewarding, hands-free and yes, pandemic proof, online business I’ve ever come across. It’s why I’ve made courses and have helped others make courses for over 10 years now!
But I’m writing you this with some urgency.
With the lockdown now in place we’re all spending a lot more time at home. I don’t want you to waste a second of this time we’ve been gifted.
Especially when I know just how life changing this could be for you.
I also don’t want you to miss out on the unprecedented surge of demand for online courses that this will bring.
People are looking for constructive ways to use their time at home to learn new skills and develop old ones.
And they’re doing it right this second.
Since the coronavirus outbreak, Vodafone has said it’s “experiencing a 30% rise” in online activity (BBC)…
And BT have seen a “35 – 65% increase in daytime traffic” (Wired Magazine).
I want you to be there, first in line, to catch the wave and I’ll work with you to make sure you are.
Let’s do something amazing (and I’ll be there to guide you each step of the way).
You CAN do this.
Whatever nagging voices there may be in your head telling you that you’re not good enough… or don’t have the expertise… or won’t be able to conquer the tech side… or this that and the other, I want you to silence them right now.
All of them are nonsense.
Let me unpick these myths, one by one.

Reality: You’re better qualified than anyone for this and I’ll be there to help you every step of the way
You’re actually far better qualified than most ‘TV experts’ or celebrities.
People want to learn from real people.
They want to hear from someone they can relate to, someone in their shoes.
More than that, they’d actually prefer to.
If you are a small business owner desperate to figure out how to set up a successful Facebook campaign on a small budget, who would you rather learn from?
a) The top Facebook agency used to working with budgets of millions and with a minimum spend requirement of tens of thousands a month or…
b) The small business owner who did it for themselves and can show you exactly how…
Or how about if you wanted to learn about creating healthy, easy to prepare food for a toddler, who would you want help from?
a) A Michelin starred chef who specialises in making liquid nitrogen ice cream with the aid of dozens of staff and in a giant, space age professional kitchen…
OR
b) A busy mum who’s figured out fast, effective ways to make delicious, healthy meals for her kids that don’t cost the earth from a normal home kitchen and using everyday ingredients.
Given the choice between the mum who knows exactly what it’s like trying to juggle cooking and child raising alongside everything else… or the bloke with custom made kitchen gadgets worth the GDP of a small country, most of us would go for the person who knows what it’s like to be in our shoes, right?
People want the more approachable, more realistic and more relatable option. The option that’s relevant to them and their situation.
Award winning gastronomy’s great for special meals out, but not for the practical day to day.
Are you beginning to see the difference here?
Just because someone’s been on TV, or won this or that award, or featured in a magazine… it doesn’t make their knowledge more valuable or mean they are a good teacher.
Far from it.
In fact it often makes them a less appropriate teacher because they’re harder to relate to.
People want your specific expertise and knowledge because it’s relevant to their lives.

Reality: If you’re comfortable using Google, Social Media or Microsoft word this will be a doddle
I’ve already figured out all the ‘boring’ tech bits for you
3 or 4 years ago you would have needed some tech literacy and a sizeable budget to get this up and running (or at least have access to someone who did).
These days you can do everything yourself, quickly and easily.
I’ve identified THE best tools for you to do this, from putting your course online, to getting new members to join.
I’ll show you exactly how to use them, step-by-step, so that you won’t have to go through the same learning curve I did.
I have literally spent hundreds of hours researching and trialling different tools and narrowing it down to my absolute favourites over the years.
And now I’ve got it down to a fine art.
You can now create the kind of course that would have cost tens of thousands of pounds to put together in years gone by (with all the custom development and fancy equipment) for well under £100 today.
You’ll be able to do what initially took me the best part of a year, when these kinds of tools didn’t even exist, in a matter of hours.
And let me tell you right now, I am not techie in the least.
If I can do this you definitely can!
I’ll be there each step of the way guiding you.

Reality: Demand is soaring! There has never in our history been a better time to do this
I hear this one from time to time and I totally get it because sometimes it feels like the Internet is exploding with so much content it’s overwhelming.
But when it comes to online courses the opposite is true.
If there is ‘competition’ it actually means there is a market for what you want to teach, which is great news because…
Not only is this market nowhere near saturation… it is growing, exponentially, year on year.
There are 7.5 billion of us, all with different interests, hobbies, skillsets and dreams… and around 2.5 billion of us have smartphones (*Pew Research).
That figure is rising every day.
People are consuming more and more content online.
And online courses are the next great frontier.
Every day people are discovering that they prefer learning from online courses:
They’re way more convenient – There’s zero time spent getting to and from stuffy training venues… or figuring out where the seemingly non-existent building is on Google Maps… and you don’t need to be there for certain times. Online courses save end users a huge amount of time, money and faff.
They’re way more comfortable – Who wants to be stuck in room with a bunch of complete strangers? You can take an online course sitting in your jogging bottoms, on your favourite sofa with no makeup on if you want. No-one’s there to judge you! And when you’re feeling more relaxed and comfortable the information is more likely to stick.
They’re way more flexible – In the traditional ‘class room’ format (which we still use in offline training courses today) there are people with all different levels of ability and experience learning at different paces. With an online course you don’t have to wait on anyone and can go at your own pace.
They actually save you money – Face-to-face offline courses have a lot of costs to grapple with… there’s the hiring of the premises… refreshments and catering… staff and admin costs… management costs (if the trainer is part of a wider organisation). All of these costs are passed on to the end user. The day to day costs involved in running an online course are negligible by comparison. That means as a course creator you can charge significantly less and still make a much greater profit margin.
They work more effectively – With online courses you’re not at the mercy of the trainer ‘having a bad day’… or another attendee disrupting the class with irrelevant questions… or there not being enough time to cover all the topics. With an online course it has been lovingly crafted in advance to specifically address everyone’s needs and at a pace that suits them.
Online courses are more convenient and lower cost and they’re also more fun and effective.
And as we’ve seen, this global eLearning market is projected to be worth in excess of $275 billion (£234 billion) by 2022.
I want you to be part of that. You CAN do this and I’m going to show you how.

Reality: All of the steps are quick to action. Right now is the perfect time to start because you really DO have time
Some people worry about how they’re going to produce the content for a course… or figure out the tech… or find time to plan out everything.
“Where do I even start? How am I going to find the time?”
You probably don’t even realise this yet but here’s the big secret:
You already have a course in you (in fact you have multiple courses in you).
You’re not starting from a blank page… you already have the content and all the answers in your head.
I’m just going to help you tease it out.
I’ll show you how to present it in a way that works intuitively and that helps people and creates tremendous value.
I’ll show you in simple steps how to turn this into a beautiful, professional course that people will be falling over themselves for.
And time just isn’t a big factor. Once you get started those concerns, niggles and fears will wash away because this is really straightforward ‘do this, then that’ stuff.
Let me pull apart some of the elements to show you what I mean.
Following my formula:
You could have your whole course outlined in less than a day…
You can start selling it before you’ve created a single part of it (I’ll show you how)…
Let’s make the most of the situation we find ourselves in.
Now, more than any other time you have the time to get this done.
It’s in your grasp, you just have to take that step.
While others get lost and overwhelmed by the restrictions in place due to the coronavirus lockdown, you can use this time to create something meaningful for the future.

Reality: Everything is online making this one of the LEAST expensive businesses to setup and run
This must be one of the least expensive businesses to setup and run out there!
You don’t need any fancy equipment…
You don’t need to hire staff (because you can do everything yourself)…
There are no admin costs or premises…
Most of the tools you’ll use are free or inexpensive…
And best of all because during the setup we’ll ensure access and payments are all automated, once you’ve setup this up you can leave it to run itself.
How many in-demand, worthwhile businesses that really help people and create REAL value can you say that about?
You already have what it takes.
Now more than ever is the time to tap into this market.
Right now you have the time to do this and I’m going to help you.
People are at home, desperate for inspiring new content so that they can make the most of their time during this lockdown.
They want to learn and you have a unique knowledge and a unique style that people would LOVE to access. I’m going to show you exactly how.
It’s like having your very best ‘you’ working round the clock for you
Imagine if you could snap your fingers right now and create a clone of yourself.
A clone of your very best ‘you’.
Your clone never gets tired, never gets bored, always has a smile on its face and works for you 24/7.
It’s out merrily selling and helping people at 1am, 4am, 5pm… any time of day and night and doesn’t ask for a penny in return.
While your clone does ALL the work you get all the income and all the praise heaped on you.
And your clone doesn’t mind in the slightest, because it exists in the digital ether.
That’s exactly what this is like.
Once you’ve hit publish you can step back because this runs itself.
Every aspect is automated from sending users their logins, to letting them view content, to processing payments, to sending them direct to your bank account.
No client meetings or prep work for someone else’s business…
… or travelling halfway across the country for a pitch…
… or taking stressed telephone calls about projects day and night…
And setting this up is something you can do from the comfort of your own home and work at it in your own time.
With online course creation you already know where to target because you already know the problems your audience are having and how you can address them.
It’s a bit like going into Wimbledon and being told in advance where your opponent is going to hit all their balls.
You know the challenges they’ll face and how to show them how to overcome them.
That’s what I LOVE about this.
Your customers get amazing content that you’ve planned and lovingly crafted (I’ll show you how to do all this) which they can access at their own pace, in their own time.
And you get paid over and over again…
… by buyers all around the world…
… in a shop that’s open 24/7…
… for something you created ONCE.
Just imagine getting a recurring income from something you love and you’re proud of but only had to do one time.
It’s like getting royalty cheques every month for a Christmas hit you created years ago.
Let’s make this even easier
I know you can do this, but let me silence any negative thoughts for you by removing any pressure entirely.
If you say yes to this invitation right now, I’ll let you try this and take advantage of my help for the next 30 days completely risk-free.
In other words YOU get to decide if it’s the right fit, no questions asked.
This is a way to share your amazing skill and knowledge with a global market who really want to hear what you have to say.
These are people who truly value your skillset and are ready and waiting to learn from someone like you.
I know you can do this (like I have done countless of times myself and with others) and I’ll show you how.
And I’m so confident you’ll make a success of this with my help let me restate that guarantee for you.
Join today and you can jump into my programme risk-free for the next 30 days.
You’ll have no holds barred access to everything you need.
All the course materials, full access to me, nothing behind a paywall or a hidden step.
You can go at any pace you want.
If after reviewing everything if you don’t feel that you’ll be able crack on and make a success of this, just contact me within 30 days and you’ll get a full refund.
And by the way, if you do decide to refund I will never ever give you a hard time.
I’ll just say thanks for giving it a go and have your refund processed as soon as humanly possible.
This won’t be for everyone. You’ll need some determination and grit to get over those first hurdles.
But if you’ve got that determination and the will to make this work, follow the steps I’ve laid out for you and I know that you will be successful at this.
As a business it doesn’t get any better than this
For so many of us (even if we love what we do) work can be stressful.
You can’t be everywhere at once solving everyone’s different problems, being pulled in different directions…
There’s only so much of you to go around.
The magical thing about creating your own online course is that it’s a way to reach as many of the right people as possible and deliver them a great product WITHOUT running yourself to the ground.
And once you have this set up there’s very little more you have to do because it runs itself.
What other business on the planet can you say, hand on heart, that about?
Remember…
You don’t need any staff or premises – Your customers can easily access your course online from anywhere, at their own pace, in their own time
Payments are taken automatically for you – There’s no messing around with fulfilment because everything is online and automated
You don’t have to deal with customers face to face – I show you how to identify key pain points for your customers well in advance so that you can incorporate them into your course (even my most successful students get less than a handful of emails a week!)
You have the freedom and flexibility to ramp it up whenever you want – You can create new modules and courses when you want to, to add value or increase your returns
And once that first order comes in you’ll be hooked.
That buzz of knowing that you’re really helping someone and making a difference, while at the same time making an income doing something you love, is completely addictive.
When I first started out I’d check my emails every couple of minutes to see if a new order had come in.
I would cheer every sale and dance a little jig.
But I soon found I had to switch notifications off because the sheer volume of them becomes overwhelming!
A single project can have HUNDREDS of orders coming in a single week and I’d never be off my phone.
This is a wonderful ‘problem’ to have and I want you to experience it for yourself first hand.
Let’s make this happen
We are in lockdown right now.
This is a time to look out for our neighbours and loved ones and do what we can in this crisis.
It’s also a time to work constructively on you and your future.
I don’t think we will ever get another opportunity quite like this.
Let’s use the resources that we have at our fingertips right now and utilise this time we’ve been gifted to work on your future.
I’ve helped hundreds of people setup incredible six and seven figure online courses in the past and I’d love to help you.
So if you’re ready to do this, just click on the link below to get started:
I’ve included everything you need to setup and publish your own successful online course.
I cover every single aspect from choosing the right course subject for you… to creating content and getting it set up and online… right through to getting those sales in.
I’ve included video tutorials so that you can see what I’m doing onscreen and toolkits and resources to help you get setup and live in no time at all.
I’ve even included copy and paste templates (put together by my top copywriters and designers) to save you even more time.
And of course you’ll have help and support from me if you need it.
My Course Creation Academy is normally £1,997.
That’s for something that’s helped many of my students turnover 6 figure incomes.
… a business that runs itself and pays you a repeat income year after year once you’ve set it up.
With my help Louise, the equestrian stable owner from Devon banked more than £300,000 net profit in less than 12 months from her online course.
I helped Ben make a successful Amazon selling business. Within a few months of following my online course creation formula, he’d pulled in £749,000.
I helped Sharon, the housewife from Caerphilly, create a course banking £304,258 by sharing her love of buying and selling second hand books.
Terry, a retired lecturer, whose financial trading courses generated (in his own words) “a mind-boggling £1,054,732!”
Amanda, the Cotswolds-based Mum netted £680,115 through her eBay training courses.
I truly believe this is a defining moment.
You have the time to do this…
Demand for online courses is skyrocketing and will continue to do so over the coming weeks and months…
I really don’t want this to be the moment in your life where you look back and think, “if only I’d used this opportunity”.
Because once you’ve created your course and got it online the hard work is done. This is something that works for you continuously with very little maintenance.
So if you accept my invitation today I’ll do 2 things.
1. Give you full, unfettered access to EVERYTHING in my Course Creation Academy risk-free for the next 30 days
2. Secure your membership for £1,997 just 12 x ‘easy pay’ instalments of £99 +VAT
That’s not all, I’m also going to give you access to all this as a FREE bonus
My 8-Figure Resource Rolodex – My business has generated more than £32 million in sales from online courses and training. Over that time I’ve discovered THE best tools, platforms and resources to create and launch a course.
I’ll share the details of all of these and show you EXACTLY how to use them in your own business. You won’t have to research all the different options or stress over which to use.
My Six Figure Strength Finder Report – I’ve designed this to help you quickly and easily identify the best niche and course topic to focus on.
We’ll drill down to the topics that you’re passionate about and/or have expertise in areas where there’s great demand and a ready market.
My Done-For-You Design Bundle – To save you even more time and hassle I’ve had a set of beautiful, ready-to-use pre-designed templates created for you.
You can use these in every part of your online course launch. They include workbooks, checklists, infographics, eBooks, printable guides, planning worksheets and predesigned Social Media templates including Facebook and Twitter headers and ads and Instagram stories and posts.
Professionally Written Templates – Writing persuasive sales copy is hard! No wonder copywriters can charge such high fees. That’s why I’ll give you access to copy templates that were created by the same copywriters who were involved in my 6 and 7 figure course launches!
The Lead Machine – To make sure your online course can start bringing in sales fast, I’ve got one of the UK’s top specialist digital marketers (and someone I have worked with on many of my best-selling courses) to give you a proven low-cost, low-tech way to set up an automated channel of highly qualified prospects who are primed to buy your course.
If you’re one of the first 50 people to enrol today… I’ll personally coach you for the next 12 months for FREE!
Join now and I’ll give you 12 months access to my monthly power programme where you’ll get in-depth monthly training from me to help you build on your sales month on month.
These will include strategies, templates and full insights into what’s working in my business now (remember I sell my own courses!) so you’ll have an inside scoop for the very best techniques directly.
If you’re ready to get started just click on the button below.
This is the best value offer I have ever given because I truly believe that now is the time.
I can’t wait to start working with you.
Best Wishes

Heloise Laight
The Course Creation Academy
PS. Remember you can get a full 30 days unlimited access to all of my course materials as well as my help and support risk free!
PPS. There will never be a better time to do this. We’re already in the midst of an eLearning explosion and the current lockdown means that demand will continue to soar exponentially.

