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The secret of the mid-year audit

The secret of the mid-year audit

June the 21st was the summer solstice. The longest day of the year. A time to languish in parks, walk up hills to see the sunset, or sit out in the garden until late. Although that wasn’t quite how it worked out – not in my part of the country anyway. As I looked out...

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The wrong way to attract customers

The wrong way to attract customers

The other day, a student asked me for advice on her lead magnet. As you may know, a ‘lead magnet’ is a free information product (like a report, video or webinar) that you offer to potential customers. The idea is that you it will be something that will attract your...

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The Amazing Power of Superhero Stories

The Amazing Power of Superhero Stories

When my son, Zac was little, you could ask him anything about superheroes or Star Wars and he’d know the answer. For instance, you could ask, who’s Darth Vader? “He was Luke Skywalker’s dad, who turned bad and got melted in a volcano so he has to wear a helmet to...

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Think you’re not qualified enough to create a course?

Think you’re not qualified enough to create a course?

How was school for you? You might have been one of those who did brilliantly. Gushing reports… great exam grades… fabulous qualifications… If so – that’s fantastic! BUT… Doing ‘well’ at school isn’t just about how you perform in written tests. What these grades don’t...

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