Check Out the Latest From My Blog

“Anyone who keeps learning stays young.” – Henry Ford
We are celebrating in the Laight household this week. My son got rather stellar A-level results, which means he can move forward with his university plans (I’ve put a very old photo of him to accompany this post!) Way back when he was a tiny baby - one of the main...

What the England football loss can teach us about bravery
We’re not a big football household. But like millions of others, my family were glued to the TV screen on Sunday night for the Euros final. That early goal was such a surprise – and it all looked so promising. Of course, the cliché goes that “it’s a game of two...

We have a big email problem (But here’s how to fix it!)
I’m so thrilled that so many of my lovely subscribers open my weekly emails. I know you probably get tonnes of emails every day, all vying for your attention, so I’m grateful. Genuinely. (And if you're not receiving them for some reason, please just email me at...

The secret of the mid-year audit
June the 21st was the summer solstice. The longest day of the year. A time to languish in parks, walk up hills to see the sunset, or sit out in the garden until late. Although that wasn’t quite how it worked out – not in my part of the country anyway. As I looked out...

The wrong way to attract customers
The other day, a student asked me for advice on her lead magnet. As you may know, a ‘lead magnet’ is a free information product (like a report, video or webinar) that you offer to potential customers. The idea is that you it will be something that will attract your...

The Amazing Power of Superhero Stories
When my son, Zac was little, you could ask him anything about superheroes or Star Wars and he’d know the answer. For instance, you could ask, who’s Darth Vader? “He was Luke Skywalker’s dad, who turned bad and got melted in a volcano so he has to wear a helmet to...

The 7 Best Free Tools to Help Create Professional Content
It’s one of the biggest worries that most new course creators have (in fact it’s not just newbies ;-))… The dreaded prospect of writing. There’s just no avoiding it (unless you can afford to outsource it)… You need to write course content… webinar or video scripts…...

Think you’re not qualified enough to create a course?
How was school for you? You might have been one of those who did brilliantly. Gushing reports… great exam grades… fabulous qualifications… If so – that’s fantastic! BUT… Doing ‘well’ at school isn’t just about how you perform in written tests. What these grades don’t...

How to Endure and Even ENJOY the Last Months of Lockdown
When Boris Johnson announced the ‘roadmap’ out of lockdown. Aside from kids going back to school next week, we’ve got at least another month of the same old, same old without much change. Even then, it will be slow going… Maybe we can allow some people into the garden...

“Why would a total stranger pay me money for my course?”
This might be niggling you. And it wouldn’t surprise me… It’s such a common worry, I hear it all the time from women who are thinking of creating an online course. They wonder…. “Why would a complete stranger on the internet pay me a big sum of money for my course?” I...